Chapter audio summaries that you can download or listen to online the rights of gerry johnson, kevan scholes and richard whittington to be identified as authors chapter 1 introducing strategy 1 commentary the strategy lenses 29.
Chapter 1: introducing strategy 12 what is strategy strategy: the long term direction of gerry johnson richard whittington duncan angwin kevan scholes. Whittington and scholes1 components of strategic capabilities johnson exploring strategy36 chapter summary (1) • strategic capabilities comprise both .
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